Starting an Herbal Business

in-person or online Workshop

with Toni Camacho

10-4 PM Saturday, May 3
Fee: $80 includes vegetarian lunch

This course is designed for the entrepreneur who wants to start a small business. Our 5 hour session covers the necessary start-up preparations, licenses and permits, including the basics on how to write a business plan, operating pitfalls and business disciplines to avoid common pitfalls. The course has been expanded to include “No B.S. Direct Marketing” which emphasizes creating urgency, building relationships, and clarity in offers to compel immediate action from potential customers, focusing on direct marketing strategies that yield high ROI.

Business Basics

Should I be an independent consultant?
Business Registration

Sales Permit

Do I need one?
Where do I get one?

Company

Sole proprietorship
Limited liability company

Taxes

Income tax vs sales tax
Should I charge my clients sales tax
Owned property
Capital gains on investments
Employee taxes

Business Plan

Who should create a business plan?
Setting up goals
Timelines
Figuring out the finances
Available resources for help and feedback
Do I need financing?

Setting Up A Business

Finding a location
Buy or lease
Start at home
Hardware needed
Software needed
Bank account
Website?
Should I register a domain?
Website hosting
Do I need to get insurance?

FDA regulations

Required Labeling for herbal supplements
When is a soap not a soap?
Labeling and naming of products
Difference between medicine, supplements, and cosmetics

Patents, Copyright & Trade

Should I trademark my logo or company name
Where should I register a trademark
How to register a trademark
Company policies
Standard operating procedures (SOP)
When making products
When cleaning equipment
When handling materials

Direct Marketing Techniques

How to promote your business successfully
Creating urgency
Direct marketing strategies that yield high ROI
Clarity and control
No BS Marketing
Keys to an effective newsletter
Define who you are and your audience

When you have pets in your working area
When storing materials
Equipment storage
Confidentiality or non-disclosure
Training and education

Toni is a Best-selling author, Holistic Health Practitioner (HHP), and Registered Herbalist (RH) in San Diego, California.

She holds a Ph.D. in Psychology, a Clinical Herbalist Certificate, and is a certified Canfield trainer on the Success Principles and the Law of Attraction.

Toni’s approach to health is multi-dimensional. That is why in her counseling work, she integrates the principles of Eastern and Western nutrition, herbololgy, energy medicine, energy psychology, Buddhist mindfulness, and personal counseling.

Utilizing this approach, Dr. Toni assists others in working through their physical or emotional blocks, attain optimal health, achieve their goals and dreams, and improve their quality of life.

She is the author of Multidimensional Health – A 12-Week Program for Treatment and Prevention of Autoimmune Disorders and Chronic Illnesses. And the book How to Change your life with just one thought.

She also co-authored the book Success Breakthroughs with Jack Canfield, a Bestselling author, award-winning speaker, and an internationally recognized leader in personal development and peak performance strategies.

In addition to her practice, Toni founded Moongazing Herbal Apothecary in 2014, with the vision of making accessible and affordable organic herbal health and skin care products, that can be used as alternatives to the toxic medications and skin care products that exist today.

Moongazing’s goal is to create the finest products free of synthetic materials from ethically-grown and harvested ingredients, as well as to improve the overall lifestyles of its clients by education and example.

Starting an Herbal Business

Starting an Herbal Business